01 — The Brief
An artist between performance and confession
León the Singer arrived with an already defined identity: intense aesthetics, a razor-sharp stage presence, and a visual language that moves between dark glamour and pop subversion. The album Vampire needed to carry that universe — but with an extra layer of truth.
Unlike previous projects, Vampire is an album of confessions. The tracks are personal records, vulnerabilities transformed into song. The creative challenge was to find a visual form that honored both the artist's built aesthetic and the raw intimacy of the lyrics.
02 — The Creative Solution
Handwriting as a signature of the soul
The turning point of the project was the decision to use León's own handwriting. When the content is confession, so must the typography be. No digital typeface would carry the same frankness as a handwritten script — irregular, personal, unrepeatable.
"If the songs are diary entries, the cover should be written in the diary owner's hand."
The tracklist was written by hand by the artist himself, split between Side A and Side B like a classic vinyl record — reinforcing the idea of a personal document, something once kept private and now revealed. The handwriting coexists with photographs of the artist in poses that oscillate between the performative and the vulnerable, against red backgrounds evoking both passion and danger.
The album cover unites both sides of the artist: on one side, León in a black cape with red eyes — the Vampire. On the other, the tracklist in his own handwriting — the human behind the persona.
03 — Deliverables
A cohesive visual universe
The project was developed as a system: each piece speaks to the others — not repeating, but echoing.
The photo grid for Instagram explores the same chromatic universe — red, black, gestural graphics — in formats adapted to the feed, creating a digital presence that extends the album beyond streaming. The video reinforces the narrative of movement and provocation that defines León's performance.
04 — Outcome
Aesthetics and intimacy in balance
Vampire reached its audience with an identity that does not choose between the artist León is on stage and the human being who signs the songs — both inhabit the same visual space, with equal dignity.
The use of handwritten script became the most remarked-upon element of the project, immediately read as a mark of authenticity: here, nothing is generic. Everything was made by — and for — this specific artist.
When form and content say the same thing, design disappears. All that remains is truth.