As a working student at audibene, my role primarily revolves around leveraging my motion design skills to create captivating videos and animations. My work predominantly focuses on crafting display product videos, which play a vital role in our marketing strategy. These videos are intricately designed to not only showcase the products engagingly but also to capture the essence of our brand. Utilized chiefly on advertising platforms like Taboola and Outbrain, they serve as a dynamic interface between our products and potential customers. My goal is to blend creativity with marketing objectives, ensuring each video is both visually appealing and strategically aligned with our advertising goals.
Impact — audibene / hear.com
- Co-developed and shipped 5+ paid-acquisition video assets per week for the DACH market.
- Contributed to 200+ creatives in a single year inside a high-volume performance pipeline.
- Iterated campaigns weekly using CPR, CR1 and CR2 as core creative feedback signals.
- Led end-to-end in-house shoots, from planning and direction to final delivery.
- Onboarded the creative team into AI-supported workflows with Midjourney and Runway, improving visual quality and turnaround time.